Old Fashion Barbershop

Old Fashion Barbershop is a barbershop in the city that strives to bring back the “old times” atmosphere. The owners wanted men of all ages to come even if it was just to hangout and chat. In order to get people to come more than just to get their haircut they needed initiative, such as adding a bar. The logo represents the good ol’ days with the ‘50s style illustration and typefaces, tying in the idea of a barbershop with a bar. The brand book includes a viewbook in the beginning showing the atmosphere, the shop, and the stories, then continues onto the guidelines of the brand.